軟文是站長(zhǎng)做推廣必談的一個(gè)詞語(yǔ)，從剛開(kāi)始的經(jīng)驗(yàn)之談慢慢過(guò)渡到含有營(yíng)銷(xiāo)意義的推廣軟文，它的發(fā)展可謂飛速。有些軟文的質(zhì)量和層次非常高，即使經(jīng)常接觸軟文的老站長(zhǎng)也并不一定立刻會(huì)察覺(jué)到，但這樣的軟文往往不容易寫(xiě)，屬于厚積而薄發(fā)，靠的是對(duì)行業(yè)的專(zhuān)業(yè)度和深厚的文字功底，很多新手站長(zhǎng)都望塵莫及。
其實(shí)剛開(kāi)始完全可以從最簡(jiǎn)單的軟文著手，首先寫(xiě)一些分享帖子，然后不要穿插廣告，等到積累到一定的經(jīng)驗(yàn)，感覺(jué)伸手拈來(lái)的時(shí)候慢慢穿插，這個(gè)時(shí)候，營(yíng)銷(xiāo)的思維已經(jīng)根深蒂固了，文章就是圍繞著這個(gè)思維來(lái)寫(xiě)。我是一個(gè)寫(xiě)過(guò)不少軟文的站長(zhǎng)，自己目前也在學(xué)習(xí)提高中，但對(duì)軟文也有自己的一點(diǎn)感悟，看到很多前輩寫(xiě)的經(jīng)驗(yàn)貼，今天也抒發(fā)下自己的感受，分享如何寫(xiě)好一篇具有穿透力的軟文。
打基礎(chǔ)：熟悉相關(guān)領(lǐng)域
勤練習(xí)：分享自己想法
多研究：思維高度柔和
成風(fēng)格：不斷挖掘素材
寫(xiě)軟文是一個(gè)長(zhǎng)期堅(jiān)持的事情，如果長(zhǎng)時(shí)間堅(jiān)持會(huì)感覺(jué)像呼吸一樣簡(jiǎn)單，越寫(xiě)越有話(huà)題，越寫(xiě)越有什么可寫(xiě)。在寫(xiě)作的時(shí)候，不要害怕別人批評(píng)或者評(píng)論你的觀(guān)點(diǎn)，因?yàn)檐浳木褪菫榱双@得關(guān)注和知名度，所以這是一個(gè)好事情。
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